Cold calling playbooks
The triggers that make a cold call worth answering.
Cold calling stops feeling cold when there is a reason for the call. These are the five buying triggers we build outbound programmes around — what the signal is, when to call it, exactly what to say, and how to turn the conversation into a meeting.
- 01
Hiring Signals
Job adverts are the most public admission a company will ever make that something is broken, growing or changing. This playbook shows you how to read hiring activity properly and call it without sounding like a recruiter.
9 min read 10 sectionsRead the playbook - 02
New Funding
Every vendor on earth calls a company the week it raises. This playbook shows you how to be the one call that references the plan behind the money instead of the money itself.
8 min read 10 sectionsRead the playbook - 03
New Executive Hire
New executives are hired to change something. For roughly one quarter they are allowed to spend, replace vendors and break precedent. This playbook shows you how to reach them inside that window.
9 min read 10 sectionsRead the playbook - 04
Competitor Customers
Someone using a competitor has already bought the category, approved the budget and lived with the trade-offs. This playbook covers how to call them without sounding bitter or desperate.
9 min read 10 sectionsRead the playbook - 05
Closed-Lost Reactivation
Most closed-lost deals were lost to timing, priority or an internal champion moving on — not to a better product. This playbook shows how to reopen them without repeating the pitch that failed.
8 min read 10 sectionsRead the playbook Rather not do it yourself?
We run these plays for you, in your name.
Senior callers, your proposition, qualified meetings only. Start with a two-week trial.